Every big tech company these days seems to have a health tracker, and now that includes Facebook.
Last week, The Information reported that the social networking company is working on a wearable health tracker it’s planning to launch next year. At first glance, it’s unclear why Facebook would invest in a piece of hardware that seems unrelated to its core business. But the company has actually been creeping into the health category for years through a series of projects that haven’t garnered a ton of attention.
There are a few reasons why Facebook might want to get into the wearable business. Health aside, Facebook may be keen to put its apps even closer to consumers, and The Information article indicates the watch will have an emphasis on messaging. A tracker could help boost engagement among Facebook’s billions of users by sending them notifications for messages or other health reminders. It could also jump-start Facebook’s purported ambitions to impact public health.