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How Impossible Foods coped with a decimated restaurant industry – Video – Source CNET Tech

Even before this pandemic plant based meats, were making all kinds of inroads impossible foods, a good example.
And then COVID comes along and lots of people get their mind open to doing new things on top of their pre existing interest in new things.
But at the same time, shopping got kind of complicated.
Some folks aren’t sure where they should be buying things.
They almost fear the grocery stores, sometimes But now they’re also wide open to new innovations.
It’s an interesting mix.
Now what?
[MUSIC]
Pat Brown is here.
He’s CEO and founder of impossible foods.
And Pat tell us last time you and I talked it was pre COVID Tell me what you’ve learned at impossible during COVID.
A lot of people come to this show and they say we’ve learned interesting little things about ourselves.
One of the hardest impacted businesses is restaurants.
More than 95% of all our business was…

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Source CNET Tech

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