Things were getting a little too real for Ben Freidlin.
The former software engineer for Microsoft and JPMorgan Chase saw an opening in the gaming space to break from the hyperrealistic sports franchises that have dominated the category (NBA 2K, Madden NFL, etc.) and resurface the irreverent, arcade-style games he grew up with in the 1980s and ’90s, à la Blades of Steel, R.B.I. Baseball, and NBA Jam.
Freidlin created the indie Bit Fry Game Studios in 2013, and through a partnership with Apple Arcade launched the company’s first title, Ultimate Rivals: The Rink, in 2019.
With real-life athletes licensed from across the NBA, NHL, WNBA, and more, The Rink is a cartoonish mishmash of hockey and fighting gameplay. Bit Fry recently released its followup, The Court, with the same premise, except the sport of choice is basketball.
“I started the studio with the goal of recapturing that opportunity for gamers to be able to play…
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Source : fastcompany.com
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