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How L.A. Clippers owner Steve Ballmer is reinventing sports broadcasts – Source fastcompany.com

Steve Ballmer pressed the heels of his hands against his thighs and leaned forward. He was sitting in his customary spot at Staples Center, along the baseline in the arena’s north end. Most NBA owners sit at midcourt and dress like the corporate executives with billion-dollar fortunes that they are. Ballmer was wearing a plaid shirt and casual pants. “I can’t wear a sport coat to a basketball game,” he’d said a few minutes earlier.

In front of him, L.A. Clippers forward Paul George dribbled without moving. Then he passed the ball along the perimeter. Eventually it reached teammate Kawhi Leonard, who was waiting at the top of the circle, behind the three-point line. Leonard, who last season led the Toronto Raptors to the NBA title, flicked a shot with a flattened arc that swished through the hoop. Ballmer gave a quick twitch of satisfaction and sat back in his chair. But soon he was leaning forward again, arms tensed.

The Clippers’ opponents that February evening were the…

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Source : fastcompany.com

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