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How NBA Top Shot creator Dapper Labs is mainstreaming NFTs – Source fastcompany.com

Last October, NBA fans were greeted by a new online marketplace for basketball collectibles. Called NBA Top Shot, it allows users to buy, collect, and trade video clip packets of NBA players and moments, like a LeBron James dunk or a Vince Carter three-pointer. It uses blockchain technology to authenticate these videos and create an indelible certificate of ownership.

Within just eight months of its launch, NBA Top Shot had reached a million users and notched more than $700 million in total sales. The company behind it, Dapper Labs, is now valued at more than $7.5 billion. And the world of non-fungible tokens, or NFTs, has exploded.

On this week’s Most Innovative Companies podcast, Roham Gharegozlou, cofounder and CEO of Dapper Labs, which Fast Company recognized as one of the Most Innovative Gaming Companies of 2021, talks about how his company is fueling the NTF explosion with NBA Top Shot and its Flow platform, which allows other developers to create and launch their own NFT…

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Source : fastcompany.com

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