As the delayed 2020 European Championships (aka the Euros) kick off at the end of this week, American audiences may want to pay particular attention to Spain’s opening game against Sweden on Monday, June 14. It’ll give them a head start in knowing which players to watch once Spain’s top league, La Liga, starts broadcasting on ESPN in August.
Last month, ESPN and La Liga announced an eight-year, $1.4 billion broadcast deal that will see the network stream all 380 La Liga matches next season on ESPN Plus, with some televised on ESPN’s networks, including the twice-a-season marquee El Clásico matches between Barcelona and Real Madrid, the most-viewed league games worldwide.
For ESPN, the deal gives it yet more content—notably football programming—for its ESPN Plus streaming service, also the home of Bundesliga (as Germany’s top league moves over from Fox this season), England’s FA Cup, League Cup competition, and second-tier league called the Championship. It also has…
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Source : fastcompany.com
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