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How Tara McGowan and Acronym beat Trump on Facebook – Source

Tara McGowan should be celebrating.

Acronym, her three-year-old political outfit, placed an unprecedented $100 million bet on digital ads ahead of last month’s election, with the aim of convincing millions of Americans to vote against Donald Trump, and it appeared to pay off.

Still, when we spoke in a wide-ranging conversation about Acronym’s work in 2020 and beyond, the 34-year-old veteran of Democratic campaigns sounded nervous. Trump wasn’t the Democrats’ only opponent: They also faced an unprecedented hurricane of right-wing disinformation that wreaked far more damage than the Kremlin ever could. That Trump won more votes than any incumbent president, and that Republicans succeeded in so many down-ballot races, represents one challenge for Democrats; that Trump hasn’t quite acknowledged his defeat and keeps harping on conspiracy theories represents a bigger one.

Tara McGowan [Photo: courtesy of Acronym]

These are different problems from Acronym’s original focus. Early…

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