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Schema markup gives you a way to enhance how your website and its content are displayed in the search engine results pages (SERPS).

Examples of these enhancements include star ratings, event info, product pricing, and FAQs. When implemented correctly, they’re an effective way to make your content stand out in the SERPs and increase click-through rates. 

Adding schema markup to your WordPress site also helps search engines to understand your content better, increasing the chances of it being displayed where your target audience will find it.

By the end of this guide, you’ll better understand schema markup for WordPress and how to add it to your site.

What is schema markup?

Schema markup, sometimes called structured data, is code you add to your website. Its purpose is to help search engines understand your content better, such as its meaning and context. 

Similar to categories and tags in WordPress, schema markup can be used to add labels to your…