IT Blog

You asked:

What’s the easiest way to collect emails on my site and give people a downloadable freebie in return?

Users often ask our Happiness Engineers about this topic, and we love helping with it. Here’s how we usually walk folks through setting up gated content to build an email list.

Why this matters

When someone visits your site, you’ve already done the hard part — you’ve got their attention. However, unless you give them a reason to stay in touch, they might disappear forever (no pressure). That’s where email comes in.

Collecting email addresses lets you build real connections with your readers, customers, or future superfans, and offering a freebie is one of the simplest, most effective ways to do it. It’s a little nudge that says, “Hey, I’ve got something useful for you — want it? This here is a two-way street where we both benefit.”

This article is for you if you’re running a business, growing a blog, or sharing your…