As a direct-to-consumer retailer, Gymshark needs to be nimble to stay relevant in the cutthroat athletic wear market. The U.K.-based company has access to scads of data about its customers, who attend Gymshark events, engage with the company on social media, and even follow workout programs on its app. But all of that data is meaningless if Gymshark can’t act on it—and quickly.
Enter Analytic Process Automation (APA), which allows the company, as well as others across industries, to dramatically accelerate the speed at which it makes business-critical decisions. “One of the biggest myths is that it takes years, and massive amounts of capital, to achieve sweeping digital transformation across an organization,” says Sharmila Mulligan, chief strategy officer at Alteryx, an APA platform. “Many companies are stuck in neutral—they’ve embarked on the journey but can’t determine how to move forward.”
Mulligan adds that, at its core, digital transformation involves three…
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Source : fastcompany.com
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