The first time I met Travis Kalanick, the cofounder and then CEO of Uber, he explained his vision in three blunt sentences: “One day, no one will own a car. Cars will drive themselves. And they’ll come to you at the push of a button.”
Like any venture capitalist, I hear endless pitches from starry-eyed startup founders. But this one stuck with me. Uber’s real value proposition, after all, goes far beyond ridesharing. Over the past several years, as the company’s ambitions have expanded to include trucking, food delivery, carpools, scooters and even flying cars, the message to investors has become clear: Uber can be the Amazon of transportation. Anything in the world that goes from point A to point B, whether it’s a person, a burrito, or a new sprocket for your boiler, runs through Uber. Like Amazon, Uber takes a cut of everything.
But of course, vision and reality are often two different things, and most of the master plan has failed to materialize. Dominating ridesharing…
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Source : fastcompany.com
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