By Anjala S. Krishen 3 minute Read
What’s in a name? For Zoom, it’s quite a lot.
One of the reasons why Zoom became so popular, and the reference point for virtual meetings and video conferences amid a yearlong pandemic, is because the brand name itself is a strong selling point. It’s helped Zoom become the “BandAid” of pandemic life.
An early pioneer in the video conferencing market, Zoom employs the sound symbolism onomatopoeia, which is when a word describes a sound by imitating the actual sound. According to the field of linguistics, sound symbolism is a theory which hypothesizes that there is a relationship between sound and meaning in multiple forms.
By definition, zoom means: (for a person/thing) to move or travel very quickly, (2) (of a camera or user) to change smoothly from a long shot to a close-up or vice versa, or (3) to express sudden fast movement. Hence, the word itself takes on the meaning of “fast” and “sudden” and lends itself to the action of…
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Source : fastcompany.com
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