As the creator economy has grown, so have the financial options for creators looking to bankroll their businesses.
Credit cards and funds specifically for creators do serve a purpose, but Aaron DeBevoise, founder and CEO of Spotter, argues they’re not enough to move a small business into an enterprise. “The short-term solve like a credit card, those things can scale really quickly to a lot of creators, which I think is great, but ultimately won’t be the step change that they need to go to the next level,” DeBevoise says in the latest episode of Fast Company‘s podcast Creative Control.
For YouTube creators who have shown consistent engagement and revenue for at least a year, Spotter offers cash upfront in exchange for acquiring their back catalog of videos for a limited time. These deals have ranged anywhere from $10,000 to $50 million, which has allowed creators, such as MrBeast, to create Spanish and Portuguese language channels. The guys from Dude Perfect are building a…
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Source : fastcompany.com
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