IT Blog

Slow websites frustrate visitors, reduce your site’s visibility in search engines, harm conversion rates, and damage your brand.

Whether you built your website for fun and just want more people to enjoy your content, are using your site to promote your services and find clients, or are running a business website, slow load times are limiting its effectiveness.

Fortunately, you can fix a slow WordPress website.

In this guide, we cover the common causes of slow load times and how you can fix them. You’ll also learn how to test the speed of your site and record objective measurements of your site’s performance.

The costs of slow-loading websites

Here are some of the issues that slow site speed can cause:

• Increased visitor abandonment rates: Studies show that over half of mobile users will abandon sites that take more than three seconds to load. 
• Poor search engine rankings: Speed has long been a ranking signal used by Google to determine where to…