Last month, fans flocked to see the Denver jam band Magic Beans and other artists at a two-night music festival in Fort Collins, Colorado.
While that might sound out of place in the time of coronavirus, the event organizers with the Magic Beans-affiliated Beanstalk Music and Mountains Festival took pains to keep fans safe and socially distanced. The key element: Making this iteration of the annual festival a drive-in one, hosted at the Holiday Twin Drive-In Movie Theater, with audience members required to stay in or near their cars, parked in every other space in the venue. Performances were shown on screen and visible on stage, while audio was broadcast to FM radios and smartphone apps, so the festival’s nearly 400 cars’ worth of attendees could listen through the radios in their vehicles, their phones, or portable boom boxes.
“The production angle went very smoothly,” says festival co-owner and CEO Scott Hachey, who is also the guitarist of Magic Beans. “The social…
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Source : fastcompany.com
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