On Friday, one of the most anticipated movies of the year is finally arriving in theaters. After four COVID-19-related delays, the latest 007 installment, No Time To Die, is launching around the country.
The film has even more built-in hype than most Bond films. After all, it’s Daniel Craig’s last turn in a Bond suit. Reviews are strong (it has an 87% Rotten Tomatoes audience score). And with a reported $250 million budget (plus another $100 million in marketing), it’s one of the most expensive movies of the year. It’s also receiving more attention as the crown jewel of MGM, which was recently acquired by Amazon for $8.5 billion. (The deal has not yet received regulatory approval.)
In other words, if there’s any movie this year to get people back into theaters and prove that streaming is not necessarily the de facto future of enjoying movies, it’s Bond, which is only being released in theaters. That means it is eschewing the hybrid streaming-theatrical model that has…
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Source : fastcompany.com
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