Just when you thought the creator economy had commodified every facet of social media content, you can now rent “billboard” space on your link-in-bio page.
Billboards is a new feature from app-development platform Koji that allows users to buy space on a creator’s link-in-bio page to display or advertise their own content. The creator renting the space can set their price as well as approve or deny the submission.
“Using Billboards as an ad space for brands is perfectly fine, and indeed people are doing that,” says Dmitry Shapiro, Koji’s CEO. “But I think the much bigger and more interesting use of Billboards is this opportunity that creators now are giving to fans to engage with them.”
Li Jin, founder and managing partner at VC firm Atelier Ventures and a prominent voice in articulating the new dynamism in the creator economy, was the first to try Billboards last month and made $100 when someone bought space on her link-in-bio page to promote COVID-19…
Read More…
Source : fastcompany.com
Source link
