Companies are harvesting increasing amounts of personal information from their customers, and customers are growing increasingly concerned the threat to their privacy. That’s the top line of a new report from consulting firm KPMG, which surveyed 250 business leaders about how they collect, manage, and protect data, and how their customers feel about it.
The firm concludes that there is a “deep disconnect” between company data practices and consumer privacy expectations. Businesses use personal data for everything from content curation to recommendations to product planning.
Seventy percent of the business leaders KPMG surveyed said their company increased its collection of consumer personal data over the last year. Meanwhile, 86% of the 2000 consumers surveyed said they’re increasingly concerned about the privacy of their personal data.
KPMG surveyed business leaders and consumers using an online tool from April 30 to May 12, 2021. The business leaders were director-level (or…
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Source : fastcompany.com
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