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Mark Zuckerberg on Facebook and Luxottica’s RayBan Stories – Source fastcompany.com

Mark Zuckerberg’s mind often turns to the inadequacies of smartphones—especially their disruptive clunkiness as a tool for engaging with other humans.

“On the one hand, they provide so much value, so you’re not going to not use them,” explains Facebook’s CEO. “But I think the fact that we basically take this thing out of our pocket and kind of have our head stuck in it for a while is just not how we all want to interact.”

Zuckerberg has expressed variations on this sentiment when discussing Facebook’s Oculus VR headsets, its research into augmented-reality wearables, and its ambition to become “a metaverse company.” But in this particular case, he’s giving me the rationale behind Ray-Ban Stories, the new smart glasses that go on sale today, a year after he first teased them at the company’s Facebook Connect virtual conference.

A joint project between the Facebook Reality Labs hardware group and the 84-year-old Ray-Ban sunglasses brand—itself an arm of…

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Source : fastcompany.com

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