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Meet Brandlive, the company that saved Joe Biden’s digital campaign – Source

As the COVID-19 pandemic forced live event organizers to rethink their strategies this year, there was particular attention on how virtual events would play out in the run-up to the presidential election.

More specifically, how President-elect Joe Biden’s campaign would adjust.

Biden’s early retail campaigning in the primaries in Iowa and New Hampshire had had some bumps, and the former vice president did not have the same avidity for social media as his opponent, President Donald Trump, who had spent his entire presidency building a fanatical online following and presence that could easily adapt to the virtual space.

At the time, analysts including David Axelrod, Barack Obama’s chief political strategist, were candid about the steep hill Biden faced against Trump, specifically in the digital arena. “For Mr. Biden, the challenge is to transform a campaign that lagged behind many of his Democratic competitors during the primary in its use of digital media and timely,…

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