This week Miller Genuine Draft aimed to be the latest brand to launch a seltzer. Just not the brand extension product you can buy at a store. No, Miller was going to launch a seltzer into space.
The brand had spent the preceding days hyping its stunt of launching a hard seltzer—beer’s latest trendy rival—as a gesture of hostility toward yet another tasteless carbonated beverage in a can. Miller has seen the proliferation of hard seltzer, like so many boozy bunny rabbits, increasingly take shelf space and cultural real estate from the original suds. Perhaps the bulk of its disdain is saved for beer brands that have jumped on the clear bevvie bandwagon such as Michelob Ultra, Bud Light, Corona, and Pabst Blue Ribbon.
T-minus 45 minutes until MGD launches a hard seltzer. Into oblivion. Tune into @MillerLite‘s page to watch it all go down! pic.twitter.com/nGUTycScvx
— Molson Coors Beverage Company (@MolsonCoors) May 13, 2021
This was going to be the “beer’s beer” brand’s…
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Source : fastcompany.com
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