Don’t call it a crackdown just yet, but Netflix is testing a new way to keep password sharing under control.
In a screenshot shared on Twitter this week, Netflix appeared to seek extra verification before letting users into the app, offering to send a one-time passcode to the account holder via email or text message. The prompt also showed an option to “verify later.”
O no. Netflix doing the purge?!? pic.twitter.com/XXlHtfgfsy
— chante most (@DOP3Sweet) March 9, 2021
“If you don’t live with the owner of this account, you need your own account to keep watching,” the message said, while offering a 30-day trial.
Netflix confirmed the test’s authenticity to streaming news site The Streamable but offered few additional details. “This test is designed to help ensure that people using Netflix accounts are authorized to do so,” a spokesperson said.
Is a crackdown coming?
Netflix’s overall posture toward password sharing has stiffened in recent years as subscriber growth…