If all goes as planned, by Saturday, November 6, over 180 million people around the world will be very aware that Arcane, a TV series based on the multiplayer, online game League of Legends, is launching on Netflix.
This mega-awareness won’t be so much the result of billboards and TV spots and social media posts about the show—though there have been those, too—rather, is what happens when a gaming company, in this case Riot Games, is able to tap into its ginormous, in-platform ecosystem, and shout from the rooftops. Or, more precisely interweave into its games the kind of clever references, interactive experiences, and rewards (in-game collectibles, new skins)—all of which are related to Arcane—that get players very, very excited.
In the case of Arcane, which is finally launching after a stop-and-start production that has gone on for several years, costumes and thematics from the show have been introduced not…
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Source : fastcompany.com
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