OnePlus wants its products to be surprisingly cheap again.
That’s one takeaway from an interview with founder and CEO Pete Lau, who describes how the Shenzhen, China-based company is shifting strategies after six years in the smartphone business. Once known for selling nice phones at hard-to-believe prices, OnePlus wants to get back to making more affordable phones while also expanding into new product categories, Lau says.
OnePlus isn’t revealing any of those products yet, but a glimpse of the new strategy will arrive soon with an announcement for India. Later this year, the company hopes to bring lower-priced devices to other markets, including North America and Europe. The ultimate goal is to sell a lot of phones with lower price tags, then spin them into an ecosystem of connected devices.
“We can look at it as having a more affordable product offering,” Lau says through an interpreter, “but all products that still remain up to the OnePlus standard . . . and through this…
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Source : fastcompany.com
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