In 2005, artist Matt Furie published the first edition of Boy’s Club, a comic book starring four friends living in the hedonistic and aimless haze of their post-college, early-20s. There was Landwolf, the party animal; Andy, the prankster; Brett, the dancer—and then there was Pepe, a super chill frog who, through a series of twisted events, would eventually become the mascot of the alt-right and provide a substantial boost to Donald Trump’s 2016 presidential campaign.
Pepe’s journey from lovable anthropomorphic amphibian to an official hate symbol registered with the Anti-Defamation League is chronicled in the new documentary Feels Good Man.
In tracking Pepe’s co-option, director Arthur Jones unveils a broader story of how tribalism in internet culture can vastly distort reality to a disturbing, and sometimes lethal, extent.
“Pepe is this really unique case study where you can talk about the tragic story arc of the…
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Source : fastcompany.com
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