When NBCUniversal launched its entrant into the streaming wars in July 2020, its birth was more of a pop than a bang. After all, the platform was years late to the game, coming on the heels of not only early pioneers like Netflix and Hulu, but also HBO Max, Apple, and Disney Plus. Then there was the name, Peacock: a bit cute and old-timey for a service meant to steer NBCU and its parent company, Comcast, into the future. (NBC first added a peacock into its branding in 1956 to promote the advent of color television.) Most problematic, though, was that the tentpole event intended to generate buzz—and subscribers—to launch Peacock right out of the gate was delayed due to COVID-19.
Yes, that would be the Tokyo Olympics.
A year later, the Games are back on the schedule, with the Opening Ceremony beginning at 7 a.m. Eastern on Friday, July 23. Peacock, which has amassed 42 million subscribers at this point (Netflix has over 200 million) is poised to take full advantage, with…
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Source : fastcompany.com
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