A college student pleading for grocery money. A driver in need of an unexpected car repair. A worker out of a job because of the COVID-19 pandemic. A single mom who needs to pay the internet bill to support her kids’ distance learning.
In all of these cases, people turned to Twitter to ask for financial support during the pandemic. Not thousands of dollars. Just a few bucks. Whatever online followers could spare.
As a consumer sociologist, I study digital culture and social media. I’ve noticed an uptick in these requests on Twitter, TikTok, and Instagram, which are made possible by the growing popularity of peer-to-peer payment platforms like PayPal, Venmo, Cash App, and Zelle.
This diverges from traditional crowdfunding in which official online campaigns are set up for lofty fundraising goals. And it isn’t the same as asking a friend to cover the tab.
Digital handouts on social media that help people make everyday ends meet point to the power and generosity of online…
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Source : fastcompany.com
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