Tuesday marks the fifth anniversary of the launch of Pokémon Go, the video game that brought players out of their homes and changed the way people think about augmented reality.
While Pokémon Go was the subject of sensational news coverage and viral jokes when it launched on July 6, 2016, it continued to be successful even after it stopped being the meme of the moment. In fact, Google spinoff Niantic—the company behind the game—says that last year was its biggest year in terms of revenue so far, despite the pandemic.
Niantic tweaked the game, which normally requires players to go to particular locations to catch Pokémon and pit them in battle against rivals, to allow more at-home play. But as virus-related restrictions ease in the United States, the company is planning a hybrid in-person and at-home Pokémon Go festival for the weekend of July 17—and seeing a resurgence of players going out to Pokémon gyms and other locations that the smartphone game overlays on real-world…
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Source : fastcompany.com
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