FILE PHOTO: Quibi CEO Meg Whitman speaks during a Quibi keynote address at the 2020 CES in Las Vegas, Nevada, U.S., January 8, 2020. REUTERS/Steve Marcus
LOS ANGELES (Reuters) – About 1.7 million people downloaded the new entertainment streaming app Quibi during its first week on the market, Chief Executive Meg Whitman told CNBC television on Monday.
Quibi, which offers movies, reality shows and news in episodes of 10 minutes or less, launched on April 6 in the United States and Canada with a 90-day free-trial. The service is a gamble by Hollywood that it can carve out another category in the crowded streaming video landscape.
The initial downloads exceeded the company’s expectations, Whitman said. The mobile-only service had been promoted for on-the-go viewing for times such as commutes or waiting in line. Quibi executives decided to forge ahead with the launch even though people were sheltering at home to slow the spread of the novel coronavirus.
“It turns out people have…
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