NEW YORK (Reuters) – After closing their stores earlier this week to limit the spread of the coronavirus, several retailers are dangling site-wide discounts and free shipping to entice people stuck at home to shop.
FILE PHOTO: The Nike swoosh logo is pictured on a store in New York City, New York, U.S., September 4, 2018. REUTERS/Carlo Allegri/File Photo
Nike Inc on Friday sent out an email to customers advertising 25% off everything on its website, a move which Jane Hali & Associates analyst Jessica Ramirez said was unusual as the sportswear giant generally has promotions only on certain categories.
“Right now, it’s more important than ever to make sure athletes like you are healthy and positive…. That’s why we’re giving you 25% off everything,” Nike said in the email.
Nike’s revenue could fall by a third during their quarter ending May 31, according to estimates from financial services firm Cowen & Co, as it reels from hundreds of store closures across the United…
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