Even more than most giant technology companies, Samsung loves its over-the-top live product launch extravaganzas. In 2018 and 2019, it rented out Brooklyn’s cavernous Barclay Center for the midyear edition of its “Unpacked” event and packed it with attendees. They witnessed the unveiling the new version of those years’ versions of the Galaxy Note smartphone, which involved lots of fancy audio-visual effects and other rock concert-like flourishes.
Today, Samsung is holding its 2020 midyear Unpacked. For reasons I don’t need to explain, the event is being live-streamed without an in-person element.
But the fact that this version of Unpacked is an entirely virtual affair—streamed from Seoul—isn’t the only thing Samsung has changed. When I spoke with corporate executive VP Patrick Chomet recently (via Webex; he was at Samsung’s Seoul headquarters), he emphasized that the event wasn’t purely about the new Galaxy Note20. (Which, repeating the formula of last year’s…
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Source : fastcompany.com
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