A little over four weeks ago, my wife and I started calling business leaders, heads of major corporations, and chief marketing officers at brands and organisations we all use in our daily lives.
Our message was clear: The digital landscape is unwell and companies like yours have the chance to reconsider your role in funding and supporting online platforms that have contributed to, stoked, and created the conditions for a crisis of hate, a crisis of health, and a crisis of truth.
We did this at the same time as the launch of a civil rights and racial justice campaign called Stop Hate For Profit, which sought to change online policies around hate speech—in this case, policies at Facebook—by urging companies that regularly purchase digital ads on the platform to withhold their advertising spending for the month of July. As of the end of last month, the campaign (led by respected organisations like the Anti-Defamation League, Color of Change, and the NAACP) sent a $7 billion message…
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Source : fastcompany.com
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