(Reuters) – Spotify Technology SA said on Tuesday comedian Joe Rogan’s podcast will be available on the music streaming platform starting Sept. 1 and will become an exclusive later this year.
FILE PHOTO: A trader is reflected in a computer screen displaying the Spotify brand before the company begins selling as a direct listing on the floor of the New York Stock Exchange in New York, U.S., April 3, 2018. REUTERS/Lucas Jackson/File Photo
Shares closed 8.4% higher at $174.91, as the deal is seen as part of the company’s aim to transform itself into the Netflix of audio.
Rogan’s podcast, “The Joe Rogan Experience,” is downloaded millions of times each month and is routinely featured among the top podcasts on Apple’s charts.
He has interviewed well-known politicians and businessmen on the show, including Tesla Inc Chief Executive Officer Elon Musk and U.S. Senator Bernie Sanders.
The company did not disclose financial details of the multi-year agreement. The podcast…
Source Reuters Tech News
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