In 2019, when Paul Budnitz, the Burlington, Vermont-based entrepreneur behind the designer toy company Kidrobot, decided to create Superplastic, a new media company built around animated characters, he borrowed a page from Walt Disney and updated it for the 21st century.
“It was like, okay, what if, instead of doing what everyone else in the world has done, which is create some really cool characters, sell them to a studio, the studio may or may not ruin it before it actually gets out there, and then, when it is actually made, the studio will own the IP. . . .” Budnitz said over the phone recently.
“Maybe it’s a punk rock attitude, but—fuck that. If we can control and own our own stuff, what if we just made our characters famous on social media and use that as our primary platform? Now we own the IP, tons of people know about it, and we can do all kinds of things.”
So the world was introduced to Janky and…
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Source : fastcompany.com
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