There’s not a lot of love lost between gamers and video game companies when it comes to NFTs–and Strauss Zelnick, CEO of Take-Two Interactive Software, says he gets that.
However, as CEO of a company that has made billions of dollars in microtransactions on Grand Theft Auto alone, he’s quick to add: don’t expect Take-Two to ignore them forever.
“We’re a leader in the [digital goods] space,” Zelnick tells Fast Company. “So naturally, we’re interested in where NFTs might fit in one or more of our titles moving forward. That said, there’s this overlay right now of speculation in the NFT market—and that causes concern.”
The problem, says Zelnick, is the NFT market is purely speculative now. Someone will buy an NFT, only to turn around and sell it to someone else and make a profit. That second person will sell it to someone else. Wash. Rinse. Repeat.
The problem is, eventually someone is going to be disappointed. And businesses, especially those in the entertainment…
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Source : fastcompany.com
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