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‘That money was essentially burned’: Google’s aid isn’t enough to save travel businesses, CEOs say – Source CNET Tech

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Stephen Oddo, CEO of the travel company Walks, got a preview of the daunting financial damage the coronavirus could wreak, as he saw sales evaporate for his company’s daily guided tours of Milan. Earlier this year, Italy shut down its economy to prevent the spread of COVID-19, and Oddo worried that pattern would soon play out in other cities where Walks sells its speciality tours. 

As global travel slowed to a standstill, the Austin, Texas-based company looked for ways to cut costs. Walks reached out to Google, where the company spends around $1 million a…

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Source CNET Tech

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