When my company, Dashlane, joined a handful of brands in pulling advertising from Facebook for the month of July, we couldn’t have imagined that hundreds of other companies would join us to #StopHateForProfit. We couldn’t have imagined those efforts culminating in Facebook CEO Mark Zuckerberg and other titans of Big Tech appearing on Capitol Hill in one of the most robust demonstrations of our democracy’s strength in the face of consolidated market power since the beginnings of the New Deal.
We could have, however, very easily imagined Facebook’s stellar earnings just days after the hearings and the boycott’s end. Nothing could more powerfully prove the need for change than these profits in the face of elected officials’ consternation and advertiser and consumer outrage.
Even though the boycott hasn’t made a dent in Facebook’s business, it still has an important message. We joined the #StopHateForProfit movement to bring attention to Facebook as a place that props up…
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Source : fastcompany.com
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