New technology often needs to be seen to be understood, but a pandemic and massive shift from in-store to digital retail can make that tricky. Add to that a present era when category-defying products such as brain computer interfaces, micro-mobility, new-edge exercise machines and sleep tech are proliferating and tech brands are seeking to gain traction. All of them have one big question: Now what?
Vibhu Norby is CEO of B8ta, a small but growing chain of stores that showcase tech in the broadest sense: Rather than endless aisles of screen-centric devices, B8ta stores are more like experiential ateliers populated with much more than phones, TVs and laptops. Coffee makers, skincare and backpacks share center…
Source CNET Tech
Source link
