Photographer Jennifer Buhl, who got her start as a member of the paparazzi in Los Angeles, has been taking headshots since 2015, when she founded Happy Hour Headshots in Denver. She and her team of photographers, now based in over half a dozen cities, meet clients at coffee shops, conduct their shoots right outside, and then return to the coffee shop to review the images.
“Your first impression is typically online these days,” Buhl says. “People want a good first impression, and that’s the headshot.”
Following an initial lull at the start of the pandemic, her team has been busier than ever. “We’re seeing an uptick in all of our markets,” she says, adding that her company’s “coffee date”-style approach fits the current moment far better than the formal studios of old. People want to convey that they’re “professional and smart, but friendly and approachable, too,” she says.
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Source : fastcompany.com
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