At around the same time Facebook was working out its News Feed issues, an upstart messaging app called Snapchat — led by the brash Stanford graduate Evan Spiegel — built a feature called Stories, which let people share photos and videos with friends that disappeared in a day. Snapchat’s users loved how Stories gave them a carefree way to post (in contrast with Facebook, where your posts would go to everyone and stick around forever) and the app’s usage exploded. Spiegel, who once spurned a $3 billion acquisition offer from Zuckerberg, was now hitting him where it hurt. In the zero-sum game of social media, where time spent on one platform is time not spent on another, Spiegel had the energy, the sharing, and was driving his company toward a hot IPO.
As Snapchat took off, an 18-year-old developer named Michael Sayman joined Facebook. Sayman had built a game that caught Zuckerberg’s eye, and the company hired him as a full-time engineer in 2015. Sitting through orientation,…
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Source : fastcompany.com
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