Between January and February, Clubhouse, a platform for audio-only panel discussions, went from 2 million downloads to 10 million. By April it had garnered another 6 million downloads and a $4 billion valuation. The mobile app has been a go-to during the pandemic, for captive Americans stuck at home, and its popularity has sparked Twitter and Facebook to launch their own audio platforms. But it’s also allowed a bevy of smaller social audio apps to share the spotlight and push for an alternative form of social media, one that centers on authenticity.
CB Insights credits Clubhouse with birthing this new category, known as social audio, but the app hasn’t been the genre’s only success. As many people were trapped at home during the last year because of the pandemic, several platforms with audio and video at their center saw a spike. Spoon, a live audio platform that emerged in 2016, also rode the pandemic wave to 26 million downloads. In the wake of this social audio renaissance,…
Read More…
Source : fastcompany.com
Source link
