In January 2020, travel search engine Hipmunk shut down. The closure came less than four years after it had been acquired by business travel giant Concur, itself part of the even more gigantic SAP. It was one of countless examples over the years of a large company buying something small but innovative and then losing interest. But Hipmunk was so pleasant and useful that some of us are still in mourning: Last week, when a friend asked me for advice on travel booking sites, the first words out of my mouth were “I used to love Hipmunk, which is no more.”
The bad news is that Hipmunk remains dead. However, some of its creators are back with a new travel tool called Flight Penguin that—though not at all a straightforward revival of the Hipmunk concept—will certainly appeal to some of the folks who were once fond of the ‘munk. Like Hipmunk, it’s got a quirky name, an adorable mascot (drawn, in Hipmunk’s case, by Alexis Ohanian), a clean interface, and a focus on finding…
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Source : fastcompany.com
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