On Sunday, a coalition of progressive-leaning political groups hosted a fundraising event with performances by artists such as Patti LaBelle, Chaka Khan, Jason Mraz, and Herbie Hancock. In keeping with coronavirus precautions, the event—called Lift Every Voice—was online only, with performances prerecorded from artists’ homes or studios to maximize production quality.
But thanks to the use of technology from a company called Hovercast, which has been working with Democratic organizations from the Bernie Sanders campaign to the Democratic Party of Wisconsin, the performance felt more like a Twitch live stream than yet another Zoom webinar. And most importantly, it was able to bring in close to $20,000 in donations.
“Since COVID happened, we’ve been helping these campaigns pivot to virtual events,” says Hovercast cofounder and CEO Eli Stonberg. “We’ve been working with all sorts of folks to make something that goes well beyond a Zoom.”
Hovercast, he says, takes…
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Source : fastcompany.com
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