(Reuters) – Twitter Inc pulled in $1 billion in quarterly revenue for the first time on Thursday, beating expectations as efforts to make its platform more user-friendly brought in more people, and sending its shares up 14% in early trading.
Twitter recorded most of its revenue growth in the United States, a major market where the company will face scrutiny this year over how it tackles misinformation ahead of the presidential election in November.
The company has continued efforts to boost sign-ups through measures such as allowing people to follow topics, and by trying to clean up abusive content. Late last year, it launched a feature for users to hide certain replies on their tweets.
Twitter has also focused on relevant content and notifications, which has boosted average monetisable daily active users (mDAU), or users who see ads when logged in through twitter.com or Twitter applications.
That metric rose to 152 million in the fourth quarter through Dec. 31 from 126 million a…
Source Reuters Tech News