Twitter CEO Jack Dorsey says the sale of MoPub will increase the social media company’s focus.
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Twitter on Wednesday said it’s selling its MoPub mobile advertising network to marketing software company AppLovin for $1.05 billion in cash. Twitter bought MoPub in 2013, reportedly for $350 million in stock.
The social network said in a release that the sale will allow it to “accelerate the development of owned and operated revenue products and drive growth across key areas” like performance-based advertising and commerce incentives.
Source CNET Tech
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