There’s a growing sense of dread among Democrats as Joe Biden fumbles his way through the transition to an entirely virtual presidential campaign. Veterans of Barack Obama’s successful runs, David Axelrod and David Plouffe, recently pleaded with Biden to “embrace a new suite of virtual, data-driven tools, and creative tactics.”
Talented digital staff from two of Biden’s former primary rivals also offer the grim assessment that “the Biden campaign’s current digital footprint seems too static and packaged.” The fact that Democrats have turned to the opinion section of The New York Times to impart basic online marketing advice does not bode well for their nominee’s success online.
Biden’s digital deficit is twofold: First, the Trump campaign has been building its incredibly sophisticated online marketing behemoth nonstop since 2016. Second, Joe Biden’s 50 years in politics never prepared him for the new algorithm-driven era of digital campaigning—and so far, he…
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Source : fastcompany.com
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