Ever since the NFT phenomenon took off several months ago, it’s been all about exclusivity and the value that exclusivity drives—i.e., a lot of money. Digital artists like Beeple have auctioned off NFTs, or non-fungible tokens, of their artwork for tens of millions of dollars at auction houses like Christie’s. Video snippets of highlights from the NBA—say, LeBron James dunking—have generated over $300 million in sales.
But Jeff Marsilio, CEO and cofounder of a new NFT platform called Nifty’s wants to change that. Nifty’s, which launches on Monday, is all about making NFTs more accessible to the average person who may not want to spend money (let alone millions) on a digital file that’s stored on a blockchain network. An NFT’s value is driven by their unique digital certificates of authenticity that make them impossible to fake.
To drive home the message of accessibility, Nifty’s has partnered with Warner…
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Source : fastcompany.com
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