WeWork once declared that it was a “technology company,” not just the landlord of coworking spaces. Now, two years after the company’s hype implosion, it says it’s going to start enabling something decidedly techy: face-to-face meetings with holograms.
Before you start picturing Princess Leia flickering atop the table in a WeWork meeting room, know that the company plans to enable its tenant companies to host events such as presentations and panel discussions where the people watching are present, and the speakers on the stage aren’t. The speakers are talking in front of a green screen somewhere else in the world, and are recreated as life-size holograms.
WeWork has entered into an agreement with a Canadian company called ARHT Media, which developed the technology that will be installed in WeWorks around the world. Speakers would go to a capture studio at a WeWork near where they live to participate in a panel discussion.
The WeWork hosting the panel would have a large-ish…
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Source : fastcompany.com
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