IT Blog

Meta descriptions might not appear on the frontend of your site for your readers to see, but they play a significant role behind the scenes. These short blurbs can influence whether someone clicks through from search or scrolls right on past. 

In this post, we’ll break down what meta descriptions are, why they matter, and how to write descriptions that actually get clicks.

1. What are meta descriptions?
2. How do meta descriptions impact SEO?
3. What happens if pages are missing meta descriptions?
4. Do meta descriptions need to be unique?
5. How long should meta descriptions be?
6. Using tools to preview your meta descriptions
7. Some simple (and overlooked) tips for writing meta descriptions
   1. Keep your title tag in mind
   2. Get aligned with search intent
   3. Keep voice search in mind
   4. Leverage emotional sentiment
   5. Include calls to action
8. Updating meta descriptions on WordPress websites
   1. Jetpack
   2. Other plugins
9. Go optimize your meta descriptions

A meta description is a line of text in web pages that…