In Tuesday’s announcement of Amazon’s $8.5 billion acquisition of MGM—the historic film studio behind the Rocky, Legally Blonde, and James Bond franchises—Mike Hopkins, senior vice president of Prime Video and Amazon Studios, naturally dropped two major Hollywood buzzwords.
“The real financial value behind this deal,” Hopkins said, “is the treasure trove of” —ding-ding-ding— “IP in the deep catalog that we plan to reimagine and develop together with MGM’s talented team. It’s very exciting and provides so many opportunities for high-quality” —ding-ding-ding— “storytelling.”
Yes, in the latest proposed media merger, intellectual property will be married with innovative storytelling to create a company like no other. This has never been done before . . . if you don’t count Disney, Comcast, Sony, ViacomCBS, or the 10-day-old prospective merger of Warner-Discovery. Indeed, just as Marvel and Star Wars spin-off TV shows now populate Disney Plus,…
Read More…
Source : fastcompany.com
Source link
